Maggie Rose and Carve Designs debut clothing collaboration in Nashville

NASHVILLE, Tenn. -- At Urban Cowboy Bar, the Grammy-nominated singer-songwriter and Carve Designs co-founder Jen Hinton shared how motherhood and life on the road shaped the collection.

Maggie Rose had a practical test for the Carve Designs dress she wore to her Nashville launch party. She wanted to be able to pick up her toddler in it and still feel put together walking into Urban Cowboy Bar.

That kind of versatility helped shape the Grammy-nominated singer-songwriter’s collaboration with Carve Designs. The collection includes soft T-shirts and sweaters, stretchy jeans designed to hold their shape and the Maverick bomber jacket, a patch-covered piece available to guests at the launch.

“These are pieces that you can really live in but also feel put together,” Rose said.

From a mutual introduction to a Nashville launch

Carve Designs co-founder Jen Hinton said a designer she works with introduced her to Rose, who was a new mom at the time. Hinton saw a fit in the way Rose balanced music, touring and family life. Rose said the partnership grew out of the same behind-the-scenes moments she had been sharing online, including what it looked like to bring her family on the road.

With both women drawing on their experiences as mothers, Hinton said they chose pieces that could carry someone from morning to night. She pictured an outfit that could go out to dinner with a quick change of shoes. Rose singled out the brand’s Audrey wide-leg pants as a favorite for airport travel.

“And that’s why moms are such a great partner for us because they need their clothes to perform,” Hinton said.

Hinton said the collection also reflects some of the rock ’n’ roll and country influences she and Rose share. Hinton pointed shoppers to the Carve Designs website for the collection.

How motherhood shaped Rose’s life on the road

Rose was about seven months pregnant with her son, Graham, when she attended her first Grammy celebration as a nominee. She remembers being excited about the nomination and scared about how much her life was about to change.

“I didn’t want to resent music and I knew I wanted to start a family,” Rose said.

Rose credits her husband, her band and a wider circle of support with helping her keep touring with Graham. She said she’s also made peace with the idea that parenting on the road will look different from the way other mother's in her life will experirence it.

Much of Rose’s album Half Moon was written while she was expecting Graham and shortly after he was born. She described the album, released in August, as a dedication to him. At the launch, she said her focus was on keeping the live show going, supporting her band and keeping her family together on the road.

Nashville, according to Maggie Rose

Rose, who lives in East Nashville, named The Basement East as one of her favorite venues and gave a nod to Brooklyn Bowl, Eastside Bowl, the original Basement and the Ryman Auditorium.

Away from the stage, she recommended Shelby Park, City House and Prince’s Hot Chicken.

“I think we have one of the best food scenes in the country,” Rose said.

To shop the collection and keep up with Maggie Rose's growing career, visit her website and Instagram.

She is expected to take the stage at the Grand Ole Opry on Dec. 3. Tickets are online now.